Strategic B2B Commerce Transformationfor Turtle
A comprehensive digital assessment that analyzed Turtle's B2B commerce ecosystem, identified strategic gaps, and delivered a structured roadmap to transform their electrical and industrial distribution platform.
The Challenge
Digital commerce gaps limiting growth
Turtle lacked unified digital strategy, struggled with manual processes, and experienced inconsistent customer experiences across their B2B platform
Missing unified digital commerce strategy created fragmented initiatives and inconsistent execution across the organization.
Orders from B2B platform required manual intervention to convert quotes into actual orders, creating bottlenecks and delays.
Multiple customer accounts created confusion, inconsistent pricing, and poor user experience across the commerce platform.
Poor inventory visibility and twice-daily sync delays made it difficult for customers to find products and check availability.
Communication gaps between procurement and digital teams prevented timely updates for new SKUs and product information.
Quick-win approach and lack of enterprise architecture standards created workarounds and integration limitations.
Our Approach
Comprehensive assessment and strategic roadmap
LathranSoft conducted deep analysis across business, technical, and operational dimensions to create a transformation plan aligned with strategic goals
Strategic Alignment
Analyzed digital presence and aligned solution architecture with business objectives and customer experience goals.
- Stakeholder interviews
- Industry research
- Business capability mapping
- Strategic goal alignment
Enterprise Architecture
Established tailored enterprise architecture framework for digital context and created governance structures.
- Reference architecture design
- Integration mapping
- Architecture board formation
- Standards establishment
Agile Methodology
Employed sprint-based approach combining technical and business analyses with regular stakeholder engagement.
- Two-week sprint cycles
- Working sessions
- Knowledge capture
- Iterative refinement
Process Mapping
Documented customer journeys, business processes, and current-state workflows to identify improvement opportunities.
- Customer journey maps
- Process documentation
- Pain point identification
- Optimization opportunities
Transformation Roadmap
Created phased program roadmap with tactical, intermediate, and strategic initiatives over 18+ months.
- Prioritized initiatives
- Resource planning
- Timeline definition
- Success metrics
Team Formation
Recommended organizational structure including key roles and governance to execute transformation effectively.
- Role definitions
- Team structure
- Governance model
- Resource allocation
Expected Impact
Transform digital commerce performance
Acting on the roadmap will increase digital sales, improve operational efficiency, and enhance customer experience across all touchpoints
Key Deliverables
Comprehensive assessment artifacts
Six major deliverables provide foundation for digital transformation and ongoing governance
Business Capability Map
Comprehensive map highlighting customer engagement, order management, supply chain, and CRM capabilities across the organization.
- Capability identification and classification
- Gap analysis and priorities
- Maturity assessment
- Strategic alignment
B2B E-Commerce Reference Architecture
Detailed architecture diagrams showing application interactions, integration flows, and system dependencies across the commerce ecosystem.
- Application catalog (48 systems)
- Integration mapping (30 integrations)
- Data flow documentation
- Technology stack analysis
Business Process & Customer Journey Maps
End-to-end documentation of customer journeys and internal business processes highlighting pain points and opportunities.
- Customer journey visualization
- Process workflow diagrams
- Pain point identification
- Improvement recommendations
Program Solution & Integration Architecture
Solution architecture defining how systems should integrate, data should flow, and technologies should be organized for future state.
- Target state architecture
- Integration strategy
- Technology recommendations
- Migration approach
Program Roadmap
Three-phase transformation roadmap with tactical (0-3 months), intermediate (4-6 months), and strategic (6+ months) initiatives.
- Prioritized initiative list
- Timeline and sequencing
- Resource requirements
- Success criteria and KPIs
Architecture Board Formation
Governance structure and charter for enterprise architecture board to oversee standards, design reviews, and technology decisions.
- Board charter and objectives
- Roles and responsibilities
- Decision-making framework
- Meeting cadence and processes
Phased approach to digital excellence
Three-phase program balancing quick wins with strategic transformation over 18+ months
Phase 1: Tactical — 0 to 3 Months
- Appoint fractional digital CTO to provide strategic leadership
- Revamp Salesforce "Keep the Lights On" operations and support
- Initiate remediation project for urgent defects (SEO, data quality, inventory feeds)
- Fix duplicate account issues and implement account management controls
- Form enterprise architecture board with charter and governance framework
- Document current state and establish baseline metrics
Phase 2: Intermediate — 4 to 6 Months
- Build digital team structure with e-commerce architect and product manager
- Establish program management office (PMO) for coordination
- Separate core website from e-commerce platform for flexibility
- Implement contract pricing integration for B2B customers
- Enhance inventory sync for near real-time updates
- Improve UX based on customer journey insights
- Establish new SKU communication process between procurement and digital
Phase 3: Strategic — 6 to 18+ Months
- Implement dedicated Product Information Management (PIM) system
- Deploy Order Management System (OMS) for automated processing
- Enable real-time integrations between ERP and commerce platform
- Launch multi-language and multi-currency support for expansion
- Optimize supply chain integration and drop-ship workflows
- Implement advanced analytics and reporting capabilities
- Continuous optimization based on performance metrics and feedback