Deep technical analysis ofB2B commerce ecosystem.
Comprehensive evaluation of Turtle's Salesforce Commerce Cloud platform, MuleSoft integrations, and Infor ERP architecture with detailed findings and technical recommendations.
Existing technical architecture
Turtle's B2B commerce platform built on Salesforce clouds with MuleSoft integration layer connecting to on-premises ERP and database systems.
Frontend Platform
Salesforce Experience Cloud provides customer-facing site with B2B commerce capabilities and user portal.
- Experience Cloud UI
- B2B Storefront
- User Management
Commerce Engine
Salesforce Commerce Cloud handles product catalog, cart, checkout, and order submission workflows.
- Catalog Management
- Cart Logic
- Order Submission
Integration Layer
MuleSoft APIs connect commerce platform to backend systems and orchestrate data flows.
- RESTful APIs
- Data Orchestration
- Middleware Middleware
Master Data Platform
Infor SX.e ERP serves as source of truth for customer data, products, pricing, and orders.
- ERP Core
- Pricing Logic
- Customer Master
Data Warehouse
On-premises SQL Server database feeds product and inventory data to commerce platform.
- SQL Server
- Legacy Data Feed
- Workaround Database
Supporting Systems
48 applications cataloged with 30 documented integrations across the ecosystem.
- Procurement Tools
- Digital Support
- Third-party Apps
Order Flow
How orders flow through the system
Current order processing requires manual intervention and has multiple handoffs between systems.
B2B Platform
Customer places order on the Salesforce B2B platform.
Checkout and submission phase
MuleSoft API
Integration layer routes the order data to the backend ERP system.
Data mapping and routing
Infor SX.e
The ERP system receives the data and automatically creates a quote instead of an order.
Quote generation phase
Manual Step
A staff member must manually review the quote and convert it into a finalized order.
Manual quote-to-order conversion
Fulfillment
The order is finally released for shipping or drop-shipped directly from manufacturers.
Warehouse or Drop-ship phase
Key Technical Processes
Core Operational Workflows
Critical processes that ensure smooth B2B order handling, inventory management, and product lifecycle.
Orders from B2B platform enter Infor as quotes, requiring manual conversion to actual orders due to integration limitations.
Inventory feeds sync twice daily (morning and evening) due to performance bottlenecks in the ERP system.
Drop-ship orders trigger API calls to manufacturers for direct fulfillment, bypassing warehouse.
Communication gap between procurement and digital teams delays new SKU availability on the platform.
Technical Findings
Critical technical gaps identified
Assessment revealed architectural limitations, integration bottlenecks, and technical debt impacting performance and scalability
No Enterprise Architecture Standards
Platform was built without following enterprise architecture principles, leading to quick-win solutions that created long-term technical debt.
ERP Integration Limitations
Infor SX.e lacks necessary integration capabilities, forcing creation of on-premises workaround database to bridge the gap.
No Dedicated PIM System
No product information management system means product data scattered across multiple systems with no single source of truth.
Missing Order Management System
Lack of dedicated OMS requires manual quote-to-order conversion and prevents real-time order tracking and automation.
Batch Inventory Sync
Inventory updates only twice daily due to performance constraints, causing availability discrepancies for customers.
SEO and Data Quality Issues
Urgent defects in SEO configuration and product data quality negatively impact discoverability and conversion rates.
Technical Recommendations
Path to architectural excellence
Strategic technical initiatives to address gaps, reduce technical debt, and enable scalable growth.
Implement PIM System
Deploy dedicated PIM system to centralize product data management and improve data quality.
- Centralized data repository
- Data quality governance
- Multi-channel syndication
Deploy OMS System
Implement OMS to automate quote-to-order conversion and streamline fulfillment workflows.
- Automated processing
- Real-time tracking
- Orchestration
Real-Time Integrations
Replace batch sync with event-driven architecture to improve data accuracy.
- Event-driven architecture
- Real-time updates
- Webhook notifications
Separate Website & Commerce
Decouple core website from commerce platform for flexibility and better SEO control.
- Independent deployment
- Better SEO control
- Enhanced performance
Architecture Governance
Establish board to oversee standards and align technology decisions with strategy.
- Review process
- Technology standards
- Debt management
Global Support
Enable international expansion with multi-language and multi-currency capabilities.
- Internationalization
- Multi-currency
- Localized content
Recommended Team
Build the digital team for execution
Key roles needed to execute transformation roadmap and maintain enterprise standards.
Fractional Digital CTO
Strategic technology leadership to oversee digital transformation and align tech with business goals
E-Commerce Architect
Technical lead for commerce platform architecture, integrations, and technology decisions
Product Manager
Define product roadmap, prioritize features, and manage stakeholder requirements
Program Management Office
Coordinate initiatives, track progress, and ensure alignment across workstreams
Enterprise Architecture Board
Govern technology standards, review designs, and manage technical debt
Digital Engineering Team
Build and maintain digital products, implement features, and support operations